Hi! 👋 I'm Duff - A Digital Designer with over 5 years of experience creating intuitive and impactful digital user experiences.
About Me
I'm a Designer from Toronto, Canada with a background in Software Engineering.
I attended Western University in London, Ontario, initially for Business, then Mechatronics Engineering and ultimately Software Engineering. These diverse fields of study led me to delve into the world of web development, where I discovered my passion for designing meaningful, accessible, and functional digital experiences for my clients. My work encompassed a range of design disciplines, including website and web application design & development, as well as graphic and print design.
Work
Empathize -> Research -> Ideate -> Test
I have consistently undertaken projects employing lean UX methodologies and embracing the full spectrum of the product design lifecycle. My approach is rooted in meticulous user research, ideation, prototyping, and rigorous user testing to inform and validate design decisions. I ensure a user-centered design process that brings forth innovative and impactful experiences. With my strong analytical acumen and problem-solving, I adeptly translate insights into elegant and intuitive designs. Please find below a selection of project examples that demonstrate my expertise and showcase my commitment to crafting exceptional user experiences.
UX/UI Design
Remedy is an app that connects you with a licensed physiotherapist who will guide you through any recovery journey. Your physiotherapist creates a fully customized recovery plan with exercises, and tracks your injury recovery to make sure you are on track. You can chat with your physiotherapist anytime, send them photos of your injury, book appointments, and more.
UX/UI Design
Google Access is a new accessibility system developed and designed by myself and 4 group members in a 24 Hackathon for Google. It gives Google users an expanded accessibility profile that they can personalize with any needs they may have, and saves these settings across all of Google’s products.
UX/UI Design
I led a complete web design rebrand for SCP Resource Finance, introducing a modern aesthetic and crafting seven new pages for enhanced user experience. Using Figma and prototyping, I brought the vision to life and engaged stakeholders effectively.
Web Design & Development
Elevacion1250 Tequila is a new, up-and-coming tequila brand that is poised to make an impact in the world of premium Tequila. The client needed a new website & graphic design that would reflect their brand identity and connect with their target audience, which includes younger professionals and tequila lovers.
